Office of Marketing
Branding Guidelines
The ACC Brand Book and Visual Identity Guidelines should be used in the preparation of all advertising, publications, documents, promotional items and web pages. They have been established for all staff, faculty and outside vendors as a tool for promoting image/branding consistency.
Logos and Brand Assets
For logos and brand assets, please contact Marketing. Faculty and staff may download assets from the Brand Portal.
Brand Summary
Promise Statement
ACC fosters ideal learning environments for future-focused students who expect a life-changing education that gets results.
Brand Pillars
Faculty and staff passionate about student success
A smart investment
Pathways to professional accomplishment
Skills-relevant facilities
Our service area: an extended classroom
Brand Character
Our brand character is expressed in the following words:
Engaging.
Empowering.
Skilled.
Dedicated.
Go-getters.